1.) A qualified and well trained account manager will meet with you to do a ‘client need anaylsis’. They will seek out your business goals, practices, sales efforts, and budget. (30-45 Min)
2.) The account manager and you will agree upon a project and a ballpark budget.
3.) The account manager will then research your business, meet with management and production staff, and develop a plan to meet your needs.
4.) The account manger will meet with you again to explain the proposal. (3-5 Business Days after First Meeting)
5.) Upon your final approval, commercials will be produced, p.o.p created, and web site support generated.
6.) There is no cost or consulation fee. Your business will not be charged until you are completely happy and the commercial schedule has begun.
Geographic Spill – Scarborough and Simmons Research confirms that Jackson Hole Residents will drive up to 50 miles to get a deal. Don’t limit yourself or your business to forms of advertising that reach only the people closest to you.
No Discount Response – Why discount your product to attract news customers? Radio can build traffic and increase sales without forcing you to give free, discounted, or sample product away. Advertising Investment = (coupon cost + cost of discounted product)
Targeted – Radio can focus on your target customer. Select stations and copy that appeal to your prime target. Need men? Use male oriented stations with copy that appeals to men. Need Women? Use female oriented stations with copy that talks to women. Need Kids? …… (You get the Point)
Copy Change– Ad changes take days, not weeks. Need a last minute blitz to close out a month? Radio can get the job done for you. Special Event at the last minute? Radio can get the job done for you.
Makes you sound big– Visual mediums make size matter. Your $1500 television commercial looks small against a $3 million dollar Pepsi ad. Radio evens the playing field, with outstanding creative. Your store smaller than the guys up the street? Radio can make you sound like Wal-Mart’s big cousin.
Search you out– Listeners search radio stations out to fill needs. You can’t request a specific episode of your favorite tv show from your local station. You can’t request a particular story be re-run in the paper. You can call your local radio station and ask for your favorite song to be played.
Free production – Radio production is included for free with your schedule. Print, television, and direct mail can charge you 1000’s of dollars in production before your spot or ad even hits the street, air or mailbox.
Radio is cost effective
When compared to other forms of advertising, radio has the ability to reach thousands of people simultaneously, making it one of the most economical methods of advertising. Regular advertisers soon become 'household names'.
Radio is Accessible
Radio is a truly portable medium - it can be heard anywhere: at home, in the car, the garden, the bathroom, and the bedroom. . . and is therefore highly intrusive!
Repetition for emphasis
Radio can provide a high repetition of advertising messages, giving huge exposure to your chosen target audience.
Lower ad-avoidance
Newspapers and magazines have to be bought and advertisements are easily avoided. Radio attracts 75% less ad-avoidance than newspapers, and is far less susceptible to channel hopping than TV.
To listen to commercial radio station is free
This makes listeners more amenable, more willing to consume and therefore more receptive to your message.
Radio targets your audience
In-depth research and planning ensures that the right demographic group is targeted at the right time of day. Radio can talk to people about cars in their cars and about recruitment on Monday mornings, and new research shows that Internet users listen to the radio whilst on-line.
Radio is personal
As it is often consumed alone, radio tends to be an intimate medium, where a relationship exists between the listener and their radio. The advertiser has the ability to 'sit down next to the listener' and talk to them personally at times relevant to product consumption. And, because radio is seen as a friend, its message is more credible - it's trusted.
